Galaxy Crocs
Package Design | Motion Graphics
This project is a package design dedicated specifically to the galaxy-themed Crocs. The goal was to make a box for the shoes that match the theme. I included a space for the Jibbitz, the charms that go on the shoes, as well. The box is meant to act as a coloring book emphasizing Crocs' goal for creative freedom.
*Disclaimer— this is student work and is not endorsed, sponsored or associated with Crocs.
The Box
When someone buys Crocs, they are given a bag to take their shoes home, and the jibbitz are thrown in the bag or are placed on a piece of cardboard and then thrown in the bag. This box is a memorable solution that will encourage people to keep their box. Crocs prides themselves on being customized to your specific style. A way to keep that same customization and uniqueness is by creating a box based on a coloring book. This allows the customers to color it whatever they want and will make them want to keep it.
To solve the problem of storing the Jibbitz, the box has a smaller drawer you can put them in. The small drawer also has illustrations on it to keep consistency.
Commercial
One way to attract attention to the Galaxy Crocs is to create a commercial for it. This commercial continues the design of the box and shows an alien coming to Earth to deliver the Galaxy Crocs.
